About this video
Ellie reads every public mention of your shopping centre, turns them into alerts with evidence, routes each to the team that owns it, and answers your follow-up questions on the Brief.
Full description
A 100-second marketing film shot on a live Ellie Brief for Central Park Mall in Sydney (real centre, real public data, 1,823 mentions collected across Google, Instagram, TikTok, Xiaohongshu, Douyin, Threads, Facebook and venue listings).
The story opens on the pain: reviewers have been saying the Lower Ground escalator is broken for nine weeks, five one-star Google reviews in September, none answered, and the centre's 90-day rating down to 3.72 against 4.23 and 4.42 at its two neighbours. Ellie reads every mention in any language, so the next beat is the opportunity: seven Chinese chains trade within 700 m of the mall and none inside, found on Xiaohongshu with the evidence shown. Then the leasing and tenancy calls (435 brands tracked, eight opening in Australia now; 1,586 reviews read tenant by tenant into renew early, renew with conditions or line up a replacement), nearby events with a footfall index, and alert rules that send each alert to the team that owns it with its evidence and a suggested next step.
It closes on Ask Ellie: a question typed on the public Brief ("Which units coming free in the next twelve months could take one of the brands opening in Australia, and who should leasing call first?"), answered in about 40 seconds with two units, a call order and what to check before anyone picks up the phone.
Built for shopping centres; the same listening works for hotels. Narration in English.
Key points
- Every public mention of the centre in one place: Google, Instagram, TikTok, Xiaohongshu, Douyin, Threads, Facebook and venue listings, in any language
- Alerts with evidence: the escalator complaint traced to five one-star reviews, none answered, and the rating gap to the neighbours quantified
- Leasing opportunities from social platforms: brands opening in Australia matched to the units coming free
- Every tenant scored from its reviews: renew early, renew with conditions, or line up a replacement
- Nearby events and university calendars turned into an expected-footfall index
- Alert rules route each alert to the team that owns it, with the evidence and a next step, and log the outcome
- Ask Ellie on the Brief: a leasing question answered in about 40 seconds, with the caveats flagged
Video details
- Roles
- Asset Manager, Owner, Portfolio Manager
- Processes
- Asset Management, Platform Features
- Geographies
- APAC
- Tags
- social-listening-mall, social listening, retail, shopping centre, Sydney, hospitality, Ask Ellie, Briefs